• Sandra Groves

First Chapter Brand Story

First Chapter is a Heritage Research Writing and Communications business. Tim Livingston (Kolour Creative) designed a logo and brand that is fresh, invigorating and connects with business, community groups, government departments and iwi.

The logo is in a weave pattern like a page curl in a story book. The typography has a cultural feel to appeal to the heritage of this country. The bilingual name for First Chapter is 'Te Matatipu' which means first shoot (to begin to sprout) just like a new beginning on your journey to tell a unique story. Brand is far more than a logo and colour scheme, it is the entire package and is mostly about what a business is trying to achieve.

My aim is to work with clients to bring their stories to life, so the next generation benefit from knowing their history.

Nga mihi, Sandra

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