Creating effective content that brings your story to life

First Chapter is a writing service in Gisborne New Zealand that works with local business and tourism. Sandra Groves works in this specialty to help promote visitor experiences. 


Specialising in heritage research writing, public relations and communications.





  • Information boards

  • Website content

  • Publications/brochures

  • Research projects

  • Annual Reports

  • Communication Plans

  • Social media content

  • Media releases

  • More ...


We work with you to create content in the best format to suit your tourism venture.

We help you to meet your key performance indicators for your business.

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First Chapter Founder Sandra Groves wanted to help business and tourism share stories for visitors and tourists' enjoyment. At the time she was looking for a new direction and challenge in her career.

The best way to do this was to utilise her writing and research skills. Sandra started by working with business and tourism on a range of visitor products. So, in 2017 First Chapter was born.

Sandra worked from home part-time for three years. She decided in 2020 to take the leap to help business and tourism with projects on a full-time basis.

Sandra has skills in writing, research, relationships and an interest in heritage. And a background of 20+ years experience at the Department of Conservation. 

First Chapter vision is to: "Communicate unique stories that are visible to people now and in the future."

This is still Sandra's mission. She continues to discover and create stories for visitors to enjoy and experience. 

Wouldn't it be great to work together? To share the stories of your place for future generations to enjoy and appreciate?




Educating and raising awareness of your tourism product



Contributing to improving the health and well-being of people who experience your tourism product


Helping to make life-changing experiences that enhance the educational, cultural, environmental, economic and social well-being of a place. 


Telling the stories of the past and presenting them in different forms to ensure a fantastic visitor experience.

Specialising in heritage research writing and tourism. We provide content that resonates with visitors, sharing stories of the land and the people.

Examples of the heritage projects I've worked on below.



With a background as communications lead, for the East Coast District of the Department of Conservation (DOC), Sandra was able to help organisations tell their unique stories.  She worked on historic heritage stories for; Pakihi track (part of the Motu Trails, Bay of Plenty), Ohope Scenic Reserve (Ohope, Bay of Plenty) and Cooks Cove Walkway (Tolaga Bay).  

First Chapter has also undertaken the following projects:  

  • Communications - website content for TreeGen, click the logo below to find out more.

  • Heritage research and report -  origin of the name Turanganui-a-kiwa, Gisborne District Council for the name change Turanganui-a-kiwa/Poverty Bay approved by the New Zealand Geographic Board

  • Public Relations - Tairawhiti Navigations Communications Plan, Gisborne District Council

  • Marketing collaterel - Waka Voyagers Tairawhiti, Trust Tairawhiti

  • Committee Support - Te Tapuwae o Rongokako Marine Reserve Committee

  • Media support - Tairawhiti Agroecology Recovery Project (TARP)

  • Case study report - Eastern Institute of Technology (EIT) Tairawhiti

  • Cooks Cove Walkway Waharoa/Gateway interpretation project - Hauiti Incorporation and Department of Conservation




Sandra Groves has a range of experience in the field of communications with over 20+ years experience at the Department of Conservation in various roles. Further qualifications include a Diploma in Public Relations and Communication Management (Open Polytechnic), and Public Relations Institute of New Zealand (PRINZ) practising certificate 2020.


Sandra continues to remain current in the field through Public Relations Institute of NZ and Interpretation Network of NZ. Sandra also successfully completed a Writing for the Web paper (Open Polytechnic), Accessing Information paper (Open Polytechnic) and Contented Training Certificates in Social Media and Business Writing.

Ko Sandra Groves ahau Ko Whakapunake te maunga Ko Te Wairoa Kopupu Honengenenge Matangi Rau te awa Ko Ngati Kahungunu te iwi Ko Takitimu te waka Ko Ngati Hinemanuhiri te hapu Ko Kahungunu te tangata.

To know more check out her Portfolio:  

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21 Seddon Crescent Gisborne, 4010, New Zealand.

© 2020 First Chapter

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