Creating effective content that brings your story to life
First Chapter is a writing service based in sunny Gisborne New Zealand that works with business and tourism to help promote visitor experiences.
Specialising in heritage research writing, public relations and communications.
RESEARCH & WRITING
Social media content
We work with you to create content in the best format to suit your tourism venture.
We help you to meet your key performance indicators for your business.
Imagine the unique story of your visitor experience being shared with people now and in the future.
I connect visitors to an area they are experiencing
Working with business and tourism ventures to help achieve their vision for a site or visitor experience
Providing a better profile and exposure of an area for visitors
Wouldn't it be great to work together to share the stories of your place for future generations to enjoy
EDUCATING YOUR CUSTOMER
Educating and raising awareness of your tourism product
IMPROVING HEALTH AND
WELL-BEING OF PEOPLE
Contributing to improving the health and well-being of people who experience your tourism product
MAKING LIFE-CHANGING EXPERIENCES
Helping to make life-changing experiences that enhance the educational, cultural, environmental, economic and social well-being of a place.
Telling the stories of the past and presenting them in different forms to ensure a fantastic visitor experience.
Specialising in heritage research writing and tourism. We provide content that resonates with visitors, sharing stories of the land and the people.
Examples of the heritage projects I've worked on below.
With a background as communications lead, for the East Coast District of the Department of Conservation (DOC), Sandra was able to help organisations tell their unique stories. She worked on historic heritage stories for; Pakihi track (part of the Motu Trails, Bay of Plenty), Ohope Scenic Reserve (Ohope, Bay of Plenty) and Cooks Cove Walkway (Tolaga Bay).
First Chapter has also undertaken the following projects:
Communications - website content for TreeGen, click the logo below to find out more.
Heritage research and report - origin of the name Turanganui-a-kiwa, Gisborne District Council for the name change Turanganui-a-kiwa/Poverty Bay approved by the New Zealand Geographic Board
Public Relations - Tairawhiti Navigations Communications Plan, Gisborne District Council
Marketing collaterel - Waka Voyagers Tairawhiti, Activate Tairawhiti
Sandra Groves has a range of experience in the field of communications with over 20+ years experience at the Department of Conservation in various roles. Further qualifications include a Diploma in Public Relations and Communication Management (Open Polytechnic), Public Relations Institute of New Zealand (PRINZ) practising certificate 2019 and co-starters business programme (Activate Tairawhiti).
Sandra continues to remain current in the field through Public Relations Institute of NZ and Interpretation Network of NZ. Sandra also successfully completed a Writing for the Web paper (Open Polytechnic), Accessing Information paper (Open Polytechnic) and Contented Training Certificates in Social Media and Business Writing.
Ko Sandra Groves ahau Ko Whakapunake te maunga Ko Te Wairoa Kopupu Honengenenge Matangi Rau te awa Ko Ngati Kahungunu te iwi Ko Takitimu te waka Ko Ngati Hinemanuhiri te hapu Ko Kahungunu te tangata.
To know more check out her Portfolio:
21 Seddon Crescent Gisborne, 4010, New Zealand.
+64 027 712 3507